Presentation: Customer journey demistified – how are customers really using your web shop?
When designing an eCommerce project, the need to study and understand the way consumers actually behave while visiting a webshop is often neglected. During this presentation, we will go through some real-life examples of consumer behavior in the webshop as well us their journey before confirming an order. The questions that we will strive to answer are; how frequent are those consumers visiting the webshop just to investigate, which functionalities do they use and how often do they use them?