Presentation: GDPR – a Threat or an Opportunity for Digital Marketing?
GDPR opened a lot of new questions in the area of digital marketing. Some of them will be answered in new EU Regulation on Privacy and Electronic Communications which has many purposes, but one of them, in the application with GDPR, is to ensure adequate protection of personal data on the internet. On Meet Magento Croatia 2018 we will be discussing possible solutions to these questions as well as good and bad examples of digital advertising in the context of personal data protection.